Most home service businesses lose 40–60% of potential revenue to slow or inconsistent follow-up. Specter builds automated sequences that respond in seconds, nurture leads over time, and bring back customers who went quiet — without you lifting a finger.
You're busy. Jobs run over. A lead comes in, you mean to call back, and it slips. By the time you do call, they've already hired someone else. The revenue was there — you just couldn't capture it fast enough.
A home service business with 20 new leads per month that converts at 40% closes 8 jobs. Speed it to under 60 seconds and consistent follow-up could push that to 65%+ — 13 jobs from the same 20 leads. That's 5 more jobs per month from zero additional marketing spend.
Automated sequences that fire the moment a new lead arrives, follow up at the right intervals, stop the moment a customer responds, and hand off to you only when it's time for a human. You stay focused on the work. The system handles the pipeline.
We map your current lead flow, identify every stage where follow-up could happen, and build automated sequences for each one. You review every message before anything goes live.
A new lead comes in from your website, social, or referral. Within 60 seconds, an automated text and email fires with a friendly message from your business. No more cold leads waiting hours for a response.
Once an estimate or job is booked, the system sends automatic reminders at 24 hours and 2 hours out. No-shows and forgotten appointments drop significantly. Your schedule stays full.
After a job closes, an automated sequence fires to check in, ask for a review, and invite the customer to refer a friend. Done naturally, this step alone can double your review count within 90 days.
Estimates that didn't close, past customers who haven't booked in 6+ months, seasonal re-engagement campaigns. Your automation system keeps working the pipeline long after you've moved on to the next job.
New leads get a personal-sounding message within 60 seconds of inquiry. Speed to lead is the single biggest factor in converting home service inquiries — your competition is responding hours later.
Estimates that don't close aren't dead. Automated follow-up sequences check in at 3, 7, and 14 days with value-adding messages — giving you multiple shots at the job without manual chasing.
Text and email reminders go out automatically before every appointment. Customers confirm, reschedule, or cancel without tying up your phone. No-shows cut dramatically.
Customers you worked with 6–12 months ago are your highest-converting prospects for repeat business. Automated re-engagement campaigns bring them back before they search for someone new.
Pre-built and custom campaigns for HVAC tune-ups in spring, tree trimming in fall, or storm season — reaching the right customers at exactly the right time of year.
All automations pause the moment a customer replies. No embarrassing double-messages. The conversation is flagged for you to take over — automation handles volume, you handle humans.
Not at all. We build everything for you — the sequences, the messages, the triggers. You give us approval, we flip the switch, and it runs on its own. No software to learn, no logins to manage.
Within 60 seconds of a new lead arriving. Speed to lead is one of the highest-impact factors in home service conversion. Most competitors respond hours later — your system responds in under a minute.
In many cases we integrate with what you have rather than replace it. We assess your current setup during onboarding and tell you honestly whether you need something different or whether we can build on what's already there.
The automation pauses immediately when a customer replies. The conversation is flagged for you to take over. The system handles volume; you handle humans. No double-messages, no awkward overlap.
Every message is written to sound like you — not a generic template. We gather your tone and terminology during onboarding. You review and approve everything before a single message goes out.
Both. SMS has significantly higher open rates for home service businesses, so most sequences lead with text. Email is used for longer content and follow-up. The channel mix is configured based on what works for your customers.
Book a free 15-minute strategy call. We'll look at your current lead flow, identify the biggest gaps, and show you what automated follow-up would look like for your specific business.
No commitment · Setup in 7 days · Fully managed